About Us

About Us

Our History

Welcome to Redlands Jewelers! Located in Historic Downtown Redlands, proudly offering quality you can trust since 1971.


Venturing down Fifth Street in Downtown Redlands almost two decades ago, you would have found many small businesses between State and Citrus. One of these businesses was a petite, non-descript jewelry store called Redlands Jewelers. 


Visit our large showroom complete with unique fine jewelry and be greeted by our friendly and knowledgeable staff. 


We also specialize in custom jewelry design and expert repair.

We pride ourselves on the highest level of customer service and affordable prices.





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Dave Ahlers


Since 1971, Redlands Jewelers occupied a small 600 square foot space on Fifth Street in the center of the block. In 1995, Dave Ahlers, after being a bench jeweler for over twenty years, took ownership of the small jewelry store and the face of Fifth Street would never be the same.


Dave’s underlying emphasis when he took over the business was simple, “A happy customer is a return customer.” He accomplished this level of satisfaction by providing his customers with quality jewelry repair and custom jewelry design.


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Brian Ahlers 


In celebration of our 50th Anniversary, we have completely remodeled our store! Brian Ahlers, Dave's son, joined Redlands Jewelers in 1998. He has been a graduate gemologist since 2000, and as of 2020, he is the current owner.


Visiting Redlands Jewelers today, you will find a wall-to-wall showroom of exquisite fine jewelry! Redlands Jewelers provides an on-site jeweler, Marcus Osso, who is a highly skilled 20 year veteran craftsman. We also provide a graduate gemologist/appraiser, and professional salespersons to serve all of our client’s fine jewelry needs, including, custom design and appraisals!


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RJ's Team


Stop in for a complimentary jewelry inspection and cleaning so you can see for yourself how this small business started back in 1971, has expanded into what it is today!


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